Art

Knowing Your Market

Throughout our tenure in the screen-printing universe, we’ve seen our fair share of start-ups, fresh off the streets or out of the classroom with the sole intention of taking over the clothing world with their new line.  Though we’ve helped some get off the ground like Matix and DVS among others, unfortunately, most of the times, all the good intentions transition swiftly to waste due to a misunderstanding of exactly what shops should be approached when building a distribution network.

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Designing For A Tee Shirt

Designing specifically for a tee shirt presents its own challenges to everyone involved.  Regardless of what kind of tee you’re printing on or whom you’re printing with, if you’ve ever done this before or if this is your first time – there are some things to keep in mind that will help you come out with a better looking product. To start, it’s important to remember a few things and keep them in mind during the entire design process.  Aside from the normal things we always think about (like who’s your demographic, where are these being sold, what’s the message, etc,), it’s important...

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The Lifecycle of a Screen Printing Job. Why Time Equals Money

We’re about to follow a screen-printing job from start to finish. I’m going to make this as short as possible but in all honesty, each one of these steps could very well have its own article done at length. This is more of a crash course. Step 1. THE PURCHASE ORDER All jobs begin with the purchase order. We get it, process it and allocate art and production times simultaneously. If you don’t have all the necessary information on it (such as pricing, number of garments, color of garments, size break downs and special instructions) you have essentially slowed this process down because we’re...

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Color Matching in The Screen-Printing Industry

Color matching is somewhat of an anomaly to many but when it comes to screen-printing, it’s as simple as 1-2-3, literally. Most screen-printers countrywide use the Pantone Matching System, aka “PMS” System.  No laughing, please. ;)  Colors are numbered using a simple 3 or 4 digit sequential numbering system.  For example, a somewhat standard red is a red 185.  A standard navy would be a blue 282. Here’s a picture of what one of Pantone’s books looks like.   When you pick up yours, be sure to get the “Solid Coated” version as they make a great deal of different books. ...

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Two Simple Requests = One Happy Client – A “Brush Up” For Brokers

Two Simple Requests = One Happy Client – A “Brush Up” For Brokers Artwork seems to be that ever-elusive variable which, more often than not, turns out to be the reason your job printed so well or the reason it all wound up in shambles.  As with anything, a little knowledge goes a long way and as they say, we’re about to drop some knowledge on ya! So, your job is all set to go, the printer is ready to get your gig scheduled to print and they’re waiting on you to send them the art.  You’ve approved your art from your artist and get in touch with him/her to have them send the files...

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Bad Artwork = Worse Printing

Screen-printing is the act of printing onto a substrate through a mesh screen.  We all get that, right?  Right.  How it’s done is the part most of us don’t know.  Simply put, we forcibly cram plastic ink through a screen mesh left open by tiny dots from the emulsion onto a shirt that’s not entirely flat.  (Sweet, I got to use the word “cram”!) So, what in the world does that mean?  It means there are a lot of things that affect the final print of your art.  Pretty much, in the simplest of terms it means this – no matter how good your art is, it is going to lose a little bit of its luster...

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Acceptable Art File Formats

We understand there are many ways to create our images and also know that putting them on a tee isn’t always the sole reason for their creation. We receive everything from files built for the big screen from the studios to scans of hand-drawn sketches for school kids. Ultimately, our goal is to put them onto a shirt using only a limited amount of colors and since it’s quite an involved process, providing the optimal file format is always a wise choice. Here’s a breakdown of what kind of file to provide dependant on how it was created but first, let’s start with the unacceptable formats. Unacceptable...

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What Do You Mean, I Can’t Print Something From The Web?

Resolution is a huge factor when dealing with artwork and to be honest, probably one of the most misunderstood things when it comes to dealing with artwork.  Here’s a little bit of a guide to understanding what’s what when it comes to dealing with images from the web. Your screen, the one you’re looking at right now, is displaying everything at 72 dots per square inch or “DPI”.  That’s standard.  Your TV at home is the same.  This is all well and good when dealing with something output to a screen but when it comes to something that’s going to be printed, we need a lot more...

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